MULTI MEDIA CAMPAIGN AT GAURIPUR LAUNCHED

Guwahati, February 3, 2005.

The Inter Media Publicity Coordination Committee (IMPCC) Assam, launched the 2nd Multi Media Campaign in Gauripur of Dhubri district on February 2, 2006. Press Information Bureau, Directorate of Advertising & Visual Publicity, Directorate of Field Publicity, Song & Drama Division, All India Radio and Doordarshan, Guwahati are the participating media units of the 5-day campaign.

The inaugural function was held at Mahamaya Maidan, Gauripur. Speaking at the inaugural function as Chief Guest Shri Pachugopal Chakrabarty, Vice President, Assam Sahitya Sabha stated that the Multi Media Campaign would be highly beneficial to the people if it could inform the people about the various plans and programmes of the Government. This would enable them to have access to the schemes that existed for their welfare. Shri Shantipada Rai, Freedom Fighter in his speech as Guest of Honour said that bringing about awareness about the various schemes and programmes would sensitize the people and thereby make way for a transparent and accountable administration in which the masses would assert themselves. Shri Rai also inaugurated an exhibition organized by Directorate of Advertising & Visual Publicity (DAVP) at the Maidan ground.

Chairman of Gauripur Town Committee, Shri Binoy Kumar Dutta expressed his happiness that the campaign was being launched from Gauripur town, which is steeped in a rich cultural heritage and extended his support to the campaign.

Shri B. Narzary, Chairman, IMPCC and Deputy Director General, Directorate of Advertising and Visual Publicity, Govt. of India spoke at length about the aim and objective of the campaign. He highlighted about the themes such as Rural Development, Women Empowerment, NRHM, HIV/AIDS etc., which would be taken up during the course of the 5-day campaign. Earlier, Shri A. C. Goswami, Deputy Director, DAVP welcomed the guests.

A colourful rally through Gauripur town was also organized earlier in the day, in which around 350 participants from local schools, colleges and NGOs took part. The Song & Drama Division, Govt. of India presented a cultural programme in the evening, in which themes of the campaign were showcased by the local registered artists.

Four Development Blocks covering 16 villages adjoining Gauripur have been identified for the Multi Media Campaign where the Directorate of Field Publicity and Song & Drama Division will present various programmes for awareness of the rural masses.